The 44th Annual

Northern Ohio Human Resource Conference (NOHRC)

March 12, 2010

I-X Center • Cleveland, Ohio

Employment Branding 2.0

Learning Objectives:                                

• Employment Branding 2.0 Explained and Explored
• The 8 steps to Employment Brand Architecture
• The Evolution of Communications Strategy in a Web 2.0 World
• Employment Brand Ambassadorship
• Global Trends and Forecasting from Employer Brand Institute Research

Effective human capital management can be an organization’s most significant competitive advantage. In this challenging economic climate, employers are forced to confront harsh realities around image, reputation management, cost containment, employee engagement, productivity, and in many instances, continue to source the right critical skills to evolve the business. Innovation, quality communication, strategic planning, and understanding the attitude and expectations of today’s workforce are critical elements of maximizing ROI and achieving a true talent advantage.

BIO - Ryan Estis

Ryan Estis is the Managing Partner of Ryan Estis & Associates, a Consulting practice focused on HR Communications & Training to create high engagement/high performance work cultures.

His 18 years of business experience include Enterprise Sales Leadership and Human Capital Management Consulting with specific expertise in Employee Engagement, Acquisition and Employment Brand Strategy. A former Sr. Executive with the People Marketing division of McCann Erickson World Group and now full time Speaker and Consultant who will share with us today insights and best practices around achieving higher levels of engagement and productivity in our organizations.