The 44th Annual

Northern Ohio Human Resource Conference (NOHRC)

March 12, 2010

I-X Center • Cleveland, Ohio

How to Socialize Your Talent Strategy: Making Social Media Matter

Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to benefit your business?

Using case studies and real world stories, Brett Farmiloe will open the audience's eyes to how social media can impact a recruiting strategy.  By the end of the session, attendees will be able to:

• Understand social media and social media technologies

• Identify the benefits and risks associated with social media

• Attract clients and candidates through social media   

• Connect with employees (especially Gen Y) with social media initiatives          

• Identify the social media strategy that best fits their organization

Gen Y @ Work: What Our Generation Wants

We have been categorized as spoiled, entitled, and restless.  We've been known to change careers every year, be driven by salary, and lack values or any sense of work ethic.  We are the future of your organization.

Brett Farmiloe is a Gen Y'er who will share with you what Generation Y wants from their employer.  By the end of this session, attendees will be able to:

• Understand why Generation Y is critical to the success of their organization

• Attract a member of Generation Y to their organization

• Appreciate Generation Y's workplace beliefs, preferences, and priorities

• Connect with Generation Y employees from their very first day at work

• Motivate and retain Generation Y employees without breaking into the budget

BIO - Brett Farmiloe

Brett Farmiloe is one of two social media managers for Jobing.com- the nation's largest, locally-focused provider of employment media.  Brett is a Gen Y'er who frequently speaks on the topic of how to use social media to attract and retain top talent. He has interviewed hundreds of leaders and employees in companies like Microsoft, Nike, and EA Sports in a social media intensive project they founded entitled Pursue the Passion (www.pursuethepassion.com <http://www.pursuethepassion.com/> ).

Brett also consistently consults with companies, organizations, and associations on how to incorporate and implement a social media strategy that best benefits their business.